14th General Election (GE14)
The Wonda Coffee toll-free campaign to thank the consumers at the Penang Bridge toll recently.

GEORGE TOWN: Loyal consumers of Wonda Coffee enjoyed a free pass at the Penang Bridge toll by just showing a bottle of Wonda Milk Coffee or Wonda Mochaccino (340ml) for their toll fee to be waived.

Following the success of last year’s toll-free ‘Wonda Lane’ at the New Pantai Expressway (NPE) highway, the brand decided to offer the reward for fans and travellers heading towards Penang on the March 17-18 weekend .

Etika Sdn Bhd marketing vice-president Santharuban T. Sundaram said the initiative was a fantastic way to reward Wonda’s loyal fans.

“At Etika, we strive to engage and reward our consumers and fans through exciting and unique methods.

“This campaign was a token of appreciation for the consumers’ continuous support for Wonda coffee.

“We are thrilled by the overwhelming response from our consumers and the positive feedback.

“We hope that through this campaign, their journey was ‘Wonda-fully’ brightened up,” Santharuban said.

The brand also stationed Wonda Coffee’s promoters at several rest-and-recreation (R&R) areas to spread the exciting news of free toll at the Penang Bridge.

Those travelling back from Penang were also rewarded with free Wonda Milk Coffee and Wonda Mochaccino samples at the Juru Rest and Service Area.

Not only were fans able to enjoy their favourite coffee throughout their journey, but they also got to experience special rewards by their favourite coffee brand while travelling.

The campaign was received positively by the consumers and the special treats were made available for the first 5,000 cars per day, starting from 8am.

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