KUALA LUMPUR: Property developer UEM Sunrise Bhd (UEM Sunrise) has concluded its special sales campaign “Signature Selection: Road to Russia 2018” with a grand finale lucky draw at the showcase of “Ola Bola The Musical” in Istana Budaya, Kuala Lumpur last Saturday.
More than 1,000 guests, including revered Trésorians - the exclusive UEM Sunrise privileged cardholders for loyal purchasers who participated in the sales campaign, attended the live musical performance before the grand finale lucky draw took place.
Fifty-five winners walked away with luxurious prizes worth more than RM1 million including top three prizes of 7D/6N trips to catch the finals of the FIFA World Cup 2018 in Moscow, Russia.
One of the top winners, Ho Heng Mun, 35, a businessman from Petaling Jaya, said he was very excited in winning the lucky draw prize and was looking forward to watching the Finals.how he felt “I was very nervous yet excited about the whole event. When my name was called, it was unbelievable at first. It would be an amazing experience to be watching the Finals ‘live’ in Moscow, Russia and I am going to enjoy the trip tremendously.”
UEM Sunrise chief executive officer Anwar Syahrin Abdul Ajib said: “Inspired by the success of two previous Signature Selection campaigns, and as part of ‘Discover the Places Where You Belong’ placemaking initiative, we bring back ‘Signature Selection’ offering the ‘Road to Russia’ experience.
“It is not just about winning attractive prizes, more importantly, it is about celebrating the loyalty of our customers by rewarding them with a broader range of benefits and experiences, such as the once-in-a-lifetime trip to Russia to catch the all-revered football match that only happens once every four years.
Other guests who attended the grand finale lucky draw included UEM Group Bhd’s board members, representatives from corporate organisations as well as the Harimau Malaya football legends such as Bakri Ibni, Datuk James Wong and Datuk Hassan Sani.
‘Ola-Bola The Musical’ was a story of unity, determination and brotherhood, inspired by true events of the Malaysian football team’s journey to the 1980 Olympics in Moscow, and adapted from the 2016 box-office hit movie, Ola Bola.