KUALA LUMPUR: The first of four Honda BigWing Centres opened today at Ee Tiong Motorsports Sdn Bhd in Setapak.
Known as 'The Destination for Riders', the BigWing consists of a state of the art showroom, service centre, parts and accessories corner and customer lounge.
The overall concept is to provide a cool, sophisticated and premium atmosphere for a unique customer experience.
The opening also coincided with the launch of the X-ADV, CRF1000L Africa Twin and CB1000R, which are targeted to be available to the market in the first half of this year.
The centre was launched by Wee Hong, president of the Malaysian Motorcycle and Scooter Dealers Association, together with Nobuhide Nagata, managing director and CEO of Boon Siew Honda.
"We are focusing on providing exceptional user experience which is beyond customer's expectations. We are ready to excite the world", said Nagata.
Setapak was chosen to be the first BigWing based on its central location and large customer base.
The 5,535 sq. ft. facility will be holding frequent activities such as international convoy events and biker gatherings.
More privileges will be prepared for BigWing customers, such as a complimentary Honda BigWing Member Card, which grants a minimum 10 per cent discount on genuine Honda parts and accessories, special insurance packages, technical advice, breakdown assistance and exclusive invites.