Lynk & Co is a car brand under the Zhejiang Geely Holding Group, positioned somewhere along the line between the Geely brand and Volvo.
A group of Proton dealers visited their outlets in Shanghai recently and walked away impressed.
“The outlet is all about lifestyle. If you are in Malaysia, it looks like walking into the Pavilion shopping mall, with its lighting, aura, even the feel of the quality of furniture in the outlet. There is a luxury feel to the outlet. We can safely call it luxury in a minimalist sense,” said Hazree Hashim of Pesat Auto Sdn Bhd.
He added that the design of the outlet was chic.
“These days, buying a car is more of a lifestyle choice, rather than a mere means of transport.”
Jeffrey Ngu Heng Hing, of Ngu’s Motor Service Sdn Bhd, said: “The car offers plenty of technology, catchy choice of colours and minimalist dashboard design. The car model is simply known as 01, a truly great marketing ploy, something which is easy to remember and easy for people to relate to, as in being No. 1.”
He said the fact that the car came with a lifetime warranty also boosted customer’s confidence in the car.
Azizulmu’min Mohd Hussain Malim, of Rohamas Corporation Sdn Bhd, was so impressed that he said he wanted to emulate what he saw.
“At the corner of a space, we can see that there are the details of customers’ information, which show delivery records on display for all to see. There are names of sales advisers, name of customers, as well as when the car was delivered. This is something new, and I would love to implement the same at my outlet. The information gives clarity to what is happening to each customer’s car, as well as a quick and good reference point.”
Three cars receive five-star ratingd under ASEAN NCAP
Three cars received five-star ratings under the New Car Assessment Programme for Southeast Asian Countries (ASEAN NCAP) in the second quarter of the year. They are the Hyundai IONIQ Hybrid, Toyota Rush and Toyota C-HR (refer to page 3)
The Ioniq received 46.34 over 50 possible points for the Adult Occupant Protection (AOP) category, 21.48 out of 25 Child Occupant Protection (COP) and 24.17 points out of 25 for Safety Assist Technologies (SATs) for a total score of 91.98.
The Rush obtained 43.25 points for AOP, 21.33 points for COP and 19.44 points for SATs for a total overall score of 84.03.
The Ioniq is available in Malaysia and Singapore market with seven airbags, Electronic Stability Control (ESC) and Seatbelt Reminder System (SBR), including for rear passenger standard in all variants, as well as Autonomous Emergency Braking (AEB) for City, Inter-Urban and Vulnerable Road Users technologies, Lane Departure Warning (LDW), Forward Collision Warning (FCW) Systems and Lane Keep Assist (LKA).
ASEAN NCAP said the Rush achieved tremendous improvements in the test with the installation of ESC, Antilock Braking System (ABS) and SBR for frontal and rear passengers as standard fitment.