Products from American manufacturer BLU Products are now available via Lazada Malaysia.
From left: Hot Gadgets Sales & Marketing director Y.C Ng (Blu Pure XR), MyFM DJ Jeff Chin (Blu Vivo 6), Hot Gadgets managing director Kelvin Ng (Blu Vivo 5R) and Lazada Malaysia senior category manager (electronics) Stephy Lim (Blu Vivo XL 2) at the launching of BLU mobile phones at Talent Lounge Cafe, Damanasara Perdana. Pix by Amirudin Sahib

PETALING JAYA: American mobile phone manufacturer, BLU Products, is expanding its global footprint through its new partnership with Lazada Malaysia.

BLU Products made its Malaysian debut through the e-commerce website today, with the launch of its 10 new mobile phone models.

The phones comprise higher flagship models Pure XR, Vivo 6 and Vivo 5R; mid-range models Vivo XL 2, Life Max, Studio G HD Lite, Energy Diamond and Grand M; and entry-level phones Vivo 5 Mini and Diamond M.

Prices for the 10 phones range from as low as RM299 for the entry-level products to RM1,799 for its higher flagship models.

Thanks to Lazada, Malaysians now have access to BLU products on the website, via official distributor, Hot Gadgets Sdn Bhd.

Hot Gadgets Distribution Sdn Bhd is the sole distributor for AKG, JBL, Harman Kardon, Mark Levinson, Revel, E-Blue, and BLU in Malaysia.

For the period of one month, starting from April 25, orders for BLU products at Lazada, exclusively, will also be bundled with JBL headsets and speakers worth up to RM829.

BLU Products designs and manufacture affordable, attractive and innovative mobile devices, focusing on fulfilling the needs of the everyday person.

Headquartered in Miami, Florida, the company has been in the mobile industry since 1995, and in 2010 launched BLU.

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