KUALA LUMPUR: Saving your precious photos, videos and data has never been simpler, thanks to the latest storage products by Western Digital.

The company recently launched several consumer storage solutions, including My Cloud Home, SanDisk iXpand Base and the 400GB SanDisk Ultra microSDXC UHS-I card, that are designed to empower consumers to easily manage the increasing quantities and varieties of personal data they are amassing.

With more capture devices than ever before, consumers are experiencing an explosion of digital content creation. This growth is expected to continue with the increasing popularity of capacity intensive applications such as virtual reality, 4K, 8K and 360 video.

From left: Regional Product Marketing Western Digital, Hui Low; Director, Sales, Asia South Western Digital, Margaret Koh and Regional Product Marketing Western Digital, Albert Chang at the Western Digital product launch in Damansara Perdana. Pics by NSTP/ OWEE AH CHUN

As a result, consumers are faced with growing, disparate collections of cherished content across devices and no way to easily access it all.

Addressing this issue, Western Digital has introduced My Cloud Home, which is a new personal cloud storage solution that empowers consumers to take control of their often-scattered digital content.

With the My Cloud Home solution, consumers can easily aggregate all of their photos, videos and files from their smartphones, computers, USB storage, cloud and social media accounts in one place.

By using their smartphone, tablet or computer from anywhere with an Internet connection, consumers are free to experience and share content with family and friends.

“Advances in smartphone camera technology has enabled consumers to capture meaningful moments in high resolution quickly and easily. With so much content generated and stored on their mobile devices, users bear the risk of losing these highly valued memories or missing that perfect shot if they misplace their gadget or when they simply run out of space,” said Western Digital Corporation's sales director, Asia South, Margaret Koh.

The Western Digital storage products. Pic by NSTP /OWEE AH CHUN

“Since photos and videos are often captured as keepsakes of memorable and significant moments in life, the notion of these being lost is a shame. Understanding that consumers care deeply about captured moments in their lives, we want to offer convenient solutions that enable users to protect and conserve their precious memories easily and conveniently, such as through the iXpand Base storage device,” she said.

Meanwhile, Western Digital’s iXpand Base is a new offering designed for consumers who are looking for a convenient way to back up their iPhone photos, videos and contacts.

With the iXpand Base, there’s no need for consumers to change any daily habits as users simply need to plug their iPhone into the iXpand Base and automatically back up their content while the phone is charging.

For non-iPhone users, Western Digital offers the 400GB SanDisk Ultra microSD card, the world’s highest-capacity microSD card for use in mobile devices. It will be available in Malaysia from December 2017 onwards.

Keeping up with the demands of today’s mobile-centric lifestyle, the new SanDisk microSD card provides consumers with the freedom to capture, save and share photos, videos and apps, and enjoy offline content - all without worrying about storage limitations.

The My Cloud Home series is backed by a two-year limited warranty and is available now at all leading IT and consumer electronics stores across Malaysia with a suggested retail price starting from RM739.00 for 2TB, RM839.00 for 3TB, RM1,059.00 for 4TB, RM1,459.00 for 6TB and RM1,799.00 for 8TB. The My Cloud Home Duo will also be available starting from RM1,599.00 for 4TB, RM1,999.00 for 6TB, RM2,499.00 for 8TB, RM3,459.00 for 12TB, RM3,999.00 for 16TB and RM4,399.00 for 20TB.

The SanDisk iXpand Base will be available now at Apple Premium Reseller stores, 11street, Lazada and Shopee across Malaysia RM369.00 at 64GB, RM529.00 at 128GB and RM899.00 for 256GB.

Finally, the 400GB SanDisk Ultra microSD card features a 10-year limited warranty and will be available in Malaysia at 11street, Lazada and Shopee at RM1,499.00.

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