The Bohemian Limited Edition is inspired by untamed beauty of wild flowers in a meadow.

To celebrate all women in modest wear and being comfortable in their own skin, TudungPeople hijab has launched its second Eid Collection.

TUDUNGPEOPLE wants women to be confident wearing the hijab in a variety of styles and colours.

Its Eid Collection celebrates women of different ages, sizes, complexions, lifestyles and backgrounds. This is the second year running that TudungPeople has launched its Eid Collection.

Founder Fazrena Abdul Aziz says TudungPeople hijab has been perceived as only for young women.With the Eid Collection, she wants tocorrect the perception.

“Whether you are single, married, young or not so young, we want women to be comfortable in their own skin.

“From prints to plain, small to big with embellishments, the TudungPeople Eid collection has a hijab foreveryone.”

The collection comprises shawl - instant, square and printed - in more than 12 colours.


Nadra instant shawl comes with attached soft cotton lycra inner, accessorised with original Swarovski crystals.

There are two main styles — Stones and Swarovski, and Limited Edition Prints.

In the Stones and Swarovski collection, there are five designs namely Zayra, Ayra, Arraynaa, Rana and Nadra.

Using satin, silk cotton and satin silk, the simple yet beautiful designs are embellished with Swarovski crystals and finished off with gold metal plates.

FLORAL TAKE

The Limited Edition Prints are inspired by flowers in vibrant and colourful designs.

The Bohemian design is inspired by the beauty of wildflowers in a meadow, Simpor is based on the yellow flower, which is the national bloom of Brunei. There are designs inspired by the carnation and orchid.

The flower is the core element of the limited edition designs as it symbolises women - beautiful and strong.

“Every year, nature inspires our hijab but this year’s Eid collection is more special because we incorporate flowers.

“Each collection carries different meanings; the Simpor series highlights the warm and beautiful Bruneians. Simpor speaks of elegance and royalty.

“The Bohemian limited edition series derives from the bursts of vibrant colours and beauty of wild flowers in a meadow.”

The Eid 2017 collection includes Arraynaa and Sanaa instant, for stylish women who prefer easy-to-wear hijab.

In the premium basics collection, the Hawa design is made from cotton crepe and is suitable for women who are wearing hijab for the first time.

The Nluxe is one of TudungPeople best-selling shawls while the Ayra premium bawal is perfect for a demure look.

The Eid Collection is made of satin silk, cotton silk, soft lycra cotton, chiffon crepe, chiffon and cotton crepe.

In addition to the beautiful designs and colours, the sizes of the hijab are large and cover the chest and back, perfect for women who want to be fashionable and modest.

VARIOUS SIZES

TudungPeople is the first brand that has two sizes for shawls. BeforeFazrena started her business in 2011, she found that most hijabswere too small and did not cover the body properly.

“I decided to design my own hijabs that are wider. From our standard medium size, now we have large and extra large to cater to demand.

“Wider and longer shawls also mean that there are more styles to try and still modestly cover both front and back.”

“The hijab is more than just a piece of cloth. It’s an identity, and it is yours. And I will do my best to cater for all identities. The Eid Collection makes women feel good about themselves when wearing vibrant and stylish hijab designs.”

Tudung People has an Eid campaign called TP #RayaforAll featuring models of different sizes and complexions as well as tips for customers.

The first #RayaforAll Campaign featured women with various lifestyles and from different backgrounds — a student, a career woman, just married, pregnant woman and a mother - to show the diversity of women and their choice of hijab.

Prices for the Eid 2017 collectionrange from RM59 to RM179 and the shawls come in a limited edition box.


Sanaa instant hijab, made of mixed cotton lycra with embellishments on the shoulder.

kasmiah@nst.com.my

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