We live and breathe social media and that means we share and document just about everything.

IN this age of social media, there is pressure to look camera-ready at all times. We are constantly documenting and sharing just about everything that goes on in our lives, including our MOTD (make-up of the day).

I met Will Malherbe, Smashbox Cosmetics director of international education, artistry and communications, who says: “A girl should always look camera-ready, because you never know what it may lead to. You never know if your big Hollywood moment is just around the corner.

“Plus, if a friend snaps a photo of you and tags you on their social media accounts, your future Mr Perfect may just see it!”

CANNES: Jury members of the 70th Cannes festival, former Cannes festival award winners, actors and directors pose for a family picture. REUTERS Photo


So what’s a girl got to do to achieve a great photo-ready make-up look? First things first. Always use primers. This is where brands like Smashbox Cosmetics save the day.

The Los Angeles-based company has been around since the 1990s. Recently, the brand has been re-launched as Sephora Malaysia, much to the delight of makeup mavens here.

“A good primer helps to neutralise and balance your skin condition before make-up. Choose a primer based on what the skin needs. Don’t just choose a primer because your friends are using a certain brand or because you saw it in a cool advertisement,” he says.

Italy's rider of team Bahrain - Merida Vincenzo Nibali (R) sprints to cross the finish line ahead Spain's Mikel Landa of team Sky during the 16th stage of the 100th Giro d'Italia, Tour of Italy, cycling race from Rovetta to Bormio on May 23, 2017. AFP Photo

TATOUINE: Mourners carry a coffin with the body of a young man hit by a police vehicle on Monday during protests over jobs in Tatouine, Tunisia May 23, 2017. REUTERS Photo

Since 2000, Smashbox’s Photo Finish Foundation Primer has been its star product. The now-legendary formula was first created to minimise touch-ups during a shoot so a photographer’s flow wouldn’t be disrupted.

“Our primers are developed to help makeup stay longer too.”

Another tip from Malherbe is to wear camera-friendly foundation which has been tested in different lighting scenarios. Smashbox Cosmetics are meant to be wearable from the photoshoot to the streets, so you’re in good hands.

“These days, we can’t afford to have foundation that looks good indoors but not outdoors. We don’t have time for that. We want something that works around the clock,” he says.

You know when you watch make-up tutorials by beauty bloggers on Instagram and you see how they nicely highlight their features like the nose and lips?

Highlighting the face is a trend in make-up but Malherbe cautions us to be mindful of shine and shimmer.

“Highlighting is a trend, and strobing is too. We’re working with a lot of metallics on the lips and eyes but be specific in the product placement.

“Look at the shape of your face. For example, you can highlight the centre of your nose but don’t highlight it all the way to the tip.”

With too much highlight, at some angles and lighting, the skin may appear oily. And when taking photos, be sure to find the right lighting and angle.

“Plan in advance if you can. Be adventurous when it comes to the lips. Break the rules. It’s fine. If you feel like wearing a grey lipstick to match your grey handbag, do it,” he says.

Or, you can always apply a layer of Always On Liquid Lipstick by Smashbox, which comes in 20 shades or wear one of the many shades from its Be Legendary lipstick range.


Don’t look like you’re trying too hard.

“Bear in mind Coco Chanel’s quote about accessorising, ‘Before you leave the house, look in the mirror and take one thing off’. This should be applied to makeup as well,” he adds.

Being camera-ready (makeup wise) is always a good idea, but you don’t need 10 layers of makeup.

“Take inspiration from Instagram. Flip through magazines with high-end photoshoots and be inspired. But don’t copy. Instead, make it your own.”

LONDON: Guests observe a minute's silence at the start of a garden party at Buckingham Palace in London, Tuesday, May 23, 2017. The Islamic State group claimed responsibility Tuesday for the suicide attack at an Ariana Grande show that left over 20 people dead and dozens injured. Pool Photo via AP


1. Use the right primer!

2. Blend a camera-friendly foundation on your skin.

3. Be mindful when highlighting your features. Don’t go overboard.

4. Be adventurous with the lips. Go bold! Let the colour stand out in pictures sans Instagram filters.