We live and breathe social media and that means we share and document just about everything.

IN this age of social media, there is pressure to look camera-ready at all times. We are constantly documenting and sharing just about everything that goes on in our lives, including our MOTD (make-up of the day).

I met Will Malherbe, Smashbox Cosmetics director of international education, artistry and communications, who says: “A girl should always look camera-ready, because you never know what it may lead to. You never know if your big Hollywood moment is just around the corner.

“Plus, if a friend snaps a photo of you and tags you on their social media accounts, your future Mr Perfect may just see it!”

IPOH: Perak police chief Datuk Hasnan Hassan (centre) showing a gun seized from a robbery gang member, who was shot dead recently. / NSTP image by L. MANIMARAN


So what’s a girl got to do to achieve a great photo-ready make-up look? First things first. Always use primers. This is where brands like Smashbox Cosmetics save the day.

The Los Angeles-based company has been around since the 1990s. Recently, the brand has been re-launched as Sephora Malaysia, much to the delight of makeup mavens here.

“A good primer helps to neutralise and balance your skin condition before make-up. Choose a primer based on what the skin needs. Don’t just choose a primer because your friends are using a certain brand or because you saw it in a cool advertisement,” he says.

SEPANG: Deputy Customs Department director (enforcement) Datuk Paddy Abd Halim (centre) at a press conference, showing pangolin scales seized from a shipment on on June 9. Also with him are KLIA Customs director Datuk Hamzah Sundang (left) and deputy KLIA Customs director (enforcement & compliance) Abdull Wahid Sulong. / NSTP image by NOOR ATIQAH SULAIMAN

GEORGE TOWN: Policemen escorting five suspects for remand proceedings. The suspects have been detained to assist the probe into a case where a teenager was bullied, beaten and left brain dead at Jalan Kaki Bukit in George Town, last Saturday. / NSTP image by SHAHNAZ FAZLIE SHAHRIZAL

Since 2000, Smashbox’s Photo Finish Foundation Primer has been its star product. The now-legendary formula was first created to minimise touch-ups during a shoot so a photographer’s flow wouldn’t be disrupted.

“Our primers are developed to help makeup stay longer too.”

Another tip from Malherbe is to wear camera-friendly foundation which has been tested in different lighting scenarios. Smashbox Cosmetics are meant to be wearable from the photoshoot to the streets, so you’re in good hands.

“These days, we can’t afford to have foundation that looks good indoors but not outdoors. We don’t have time for that. We want something that works around the clock,” he says.

You know when you watch make-up tutorials by beauty bloggers on Instagram and you see how they nicely highlight their features like the nose and lips?

Highlighting the face is a trend in make-up but Malherbe cautions us to be mindful of shine and shimmer.

“Highlighting is a trend, and strobing is too. We’re working with a lot of metallics on the lips and eyes but be specific in the product placement.

“Look at the shape of your face. For example, you can highlight the centre of your nose but don’t highlight it all the way to the tip.”

With too much highlight, at some angles and lighting, the skin may appear oily. And when taking photos, be sure to find the right lighting and angle.

“Plan in advance if you can. Be adventurous when it comes to the lips. Break the rules. It’s fine. If you feel like wearing a grey lipstick to match your grey handbag, do it,” he says.

Or, you can always apply a layer of Always On Liquid Lipstick by Smashbox, which comes in 20 shades or wear one of the many shades from its Be Legendary lipstick range.


Don’t look like you’re trying too hard.

“Bear in mind Coco Chanel’s quote about accessorising, ‘Before you leave the house, look in the mirror and take one thing off’. This should be applied to makeup as well,” he adds.

Being camera-ready (makeup wise) is always a good idea, but you don’t need 10 layers of makeup.

“Take inspiration from Instagram. Flip through magazines with high-end photoshoots and be inspired. But don’t copy. Instead, make it your own.”

MUAR: Eight factories were almost completely destroyed in a fire which razed the buildings located at Kampung Parit Ulu, Jalan Bakri, Muar. / NSTP image by Johor Fire and Rescue Department


1. Use the right primer!

2. Blend a camera-friendly foundation on your skin.

3. Be mindful when highlighting your features. Don’t go overboard.

4. Be adventurous with the lips. Go bold! Let the colour stand out in pictures sans Instagram filters.

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